As my first big project at Picnic, I led the full creative process for the Munich hub opening- the brand's biggest German market launch to date. Beyond communicating convenience and full assortment, we wanted to bring to life the friendliness of our delivery people and celebrate the iconic EPV as a core part of the brand. I owned the art direction end-to-end, designing and executing all visual assets across OOH, performance marketing, web, and in-app.